Over the last few years the domain industry has been going through a consolidation stage in which bigger fish swallow up smaller ones, creating industry conglomerates like NameMedia, Demand Media, Oversee.net and Thought Convergence. With venture capitalists pumping tens of millions of dollars into the space, it seemed obvious that the game was over for self-financed entrepreneurs with dreams of grandeur. They couldn't possibly compete against the new domain industry behemoths. Apparently Rick Latona never got that memo.
Even though he didn't go full time in the domain business until 2007 the 37-year-old serial entrepreneur from Atlanta has turned the old order upside down. He has built a conglomerate of his own that ranges from domain financing to direct domain sales to online domain auctions to live auction sales to staging the T.R.A.F.F.I.C. domain conference under a partnership agreement with the show's co-founders Rick Schwartz and Howard Neu. Whew!
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